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Masterclass
Masterclass usually leads with celebrity; we led with the craft. We flipped the script to prioritize the artistry of the class over the fame of the teacher.
My job:
Stakeholder Management & Alignment
Production Lifecycle Oversight
Directorial Advocacy
Team:
Chen Li, Art Direction
Casey Hickman, Copywriting
Lori Tsai, Art Direction
Tom Scharpf, Creative Director
One thing to know
By championing the creative intent when the team would fall silent, we delivered a short film that felt like a piece of cinema rather than a corporate ad.
After winning a high-stakes director’s pitch, three lead creatives brought me on board to anchor the production and ensure their specific vision didn't get lost in the scale of the project.
01
Over four months, I sent 386 emails to coordinate the intersection of production, editing, and agency teams.
-Gabe's Gmail
02
I managed on-set relations by personally connecting with every one of the 18 crew members in a single day, ensuring every pro-bono contributor felt seen through handwritten, personalized thank-you notes.
On production
Behind the Scenes
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