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After hours

Even in grad school, I like to stay busy; here’s how I’m spending my time right now.

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For the past year, I’ve been the solo marketer here. I handle the digital strategy and production end-to-end, making sure the website and social channels are actually doing their jobs so the landscape designers can focus on landscape design.

 

Also means that I get to go on cool site visits in the name of content. 

Waterstreet Studio
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I’ve spent the last eight months leading marketing for this nationally recognized crush pad. Since most of the public doesn't know what a "crush pad" actually is, my focus is translating their industry prestige into messaging the rest of us can understand.​

CommonWealth Crush
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I recently inherited a sewing machine, and while this pic is purely inspirational, one day soon I will be able to make the most beautiful ruffled pants for my chronically long legs.

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You knew me when...

Sewing 
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I recently started this after finally moving through the mourning period for my greatest love, Twitter. This is mostly just me looking to get back to shouting into the void and making myself laugh.

Substack
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Since most of my days are bound by meetings and strategy decks, I’ve been using Luma to stretch my creative muscles. It’s an effort to stay literate in the AI space while getting to make something that interests me.

Luma AI
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Since undergrad, I've made it a habit of planning camping trips for me and my friends. My favorite part is the challenge of introducing "non-campers" to the woods by making the experience as comfortable and low-stress as humanly possible.

Camp Guide
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