About Me.
That trope about the eldest daughter who churns through high-achiever roles to land as a producer? I'm living it.
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It turns out that "eldest daughter energy" is just another name for a producer's superpower. Growing up, I thought you had to choose between being creative or strategic. I opted for the "safer" path of science and anthropology, only to realize my real talent was being the one who could do both.
A great producer is the blend. You have to be strategic enough to see the big picture and empathetic enough to manage the creative details.
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My job isn't just to keep timelines. It's to be the connective tissue for a team. I'm the one who translates a client's biggest fears into a clear brief, and a team's wildest ideas into a concrete plan. I thrive on creating the 'safe space' for ridiculously talented people (like on BRINEE) and digging into data to find a human problem (like on Pony & Post).
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At the end of the day, that’s the kind of work that fuels me. That, and I'll probably ask if you've eaten lunch.
Experience
09/23 - Now
Freelance Strategy & Brand Consulting
Key Clients: CommonWealth Crush Co., Waterstreet Studio
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Developed comprehensive brand strategies, digital solutions, and visual identities to establish clear market positioning for clients, guiding them through market analysis and audience segmentation.
07/23 - 07/24
Brand Engagement Manager
Mary Baldwin University
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Drove significant audience growth (Facebook +84%, IG +7%, LinkedIn +3%) by managing the content calendar and partnering with creative teams to develop compelling, platform-specific assets.
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Led content strategy for a new university website launch, auditing/rewriting all core site content and managing cross-departmental approvals to unify brand messaging.
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Directed paid social strategy across all funnel metrics, managing budgets and defining audience segments to generate qualified leads and drive student enrollment.
07/22 - 07/23
Social Media Manager
Mary Baldwin University
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Grew Instagram followers 67% (to 5,000+) by launching a data-driven strategy, analyzing daily metrics to create and curate engaging, trend-based content (Reels, carousels) for the university community.
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Executed and optimized paid social campaigns (Facebook/Instagram) to support recruitment, A/B testing creative and adjusting targeting to improve lead quality and maximize ROAS.
Education
08/24 - 05/26
VCU Brandcenter
Master of Science (M.S.) Business/Branding
Concentration: Creative Brand Management
GPA: 3.8
08/18 - 05/22
Mary Baldwin University
Bachelor of Science (B.S.) Biology
Bachelor of Arts (B.A.) Sociology with an emphasis in Anthropology